Getting the job done, part two: Why processes matter in marketing and sales

In the first part of our ‘Getting the job done series’ we looked at why implanting processes is beneficial for your website. In part two, we discuss why processes are important in marketing and sales as well

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Getting the job done, part one: Why processes matter for your website

As your venture grows, then the list of things you need your website to achieve for your business will also expand. But do you have the processes in place to facilitate that efficiently?

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A new horizon

How often do you have a conversation with somebody who directs you to their website saying, ‘please ignore what it looks like, we’re hoping to get a new one soon’? But, when is the right time to think about a new website?

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Finding the right partner

Here at Lake Solutions, we know that finding the right web agency for your project can be a minefield. There seem to be plenty out there but, like any relationship, not every one will be right for your business and, equally, you might not be the right client for them

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Content is more than words

Here we look at the rise of video content and how it can benefit your website and your broader digital marketing

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Chat-up lines

What are the advantages of adding chat to your website and what do you need to consider before doing so? Here we answer some of those questions

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Are robots writing your content?

Can ChatGPT provide the solution to your writer’s block? We take a look at this new form of AI

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A new kid on the block

Umbraco 11 includes the launch of its Block Grid Editor. Here we take a look at some of the features of this ‘much anticipated’ update

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Time to move to the dark side?

We look at the growing popularity of dark mode websites

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A helping hand with content creation

To further encourage good content, Google recently rolled out its ‘Helpful Content Update’. Here we talk about what helpful content means

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Composable DXPs - Pick and mix what works for you

We recently attended a conference in London which was jointly hosted by Umbraco and Ucommerce. One topic which took centre stage was Composable DXPs, so we thought we’d expand on that topic in this blog

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When migration can make sense

Here we look at the reasons why a business might change its CMS provider and how we at Lake Solutions can support our clients to do that

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