Even more magic for Sitecore in 2019

Sitecore has been named as a leader in the Gartner 2019 Magic Quadrant for Digital Experience Platforms (DXPs). The report evaluated 17 vendors and Sitecore was among five in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform (XP) was assessed as part of the company’s evaluation. 

According to Gartner, the DXP market is still evolving and relatively immature, meaning much variation in definitions, types of offerings and vendor approaches. This Magic Quadrant will help application leaders responsible for digital and customer experiences find vendors suitable for their needs.

Gartner defines a DXP as ‘an integrated set of core technologies that support the composition, management, delivery and optimisation of contextualised digital experiences. DXPs entail a high degree of emphasis on interoperability and cross-channel continuity across the entire customer journey’.

“Leaders have delivered significant product innovation in pursuit of DXP requirements and have been successful in selling to new customers across industries,” says Gartner.

According to Gartner:
  • Sitecore’s DXP is based on its heritage WCM as well as digital marketing and commerce capabilities. The vendor remains a popular option on shortlists in Gartner enquiries. 
  • Sitecore’s multichannel strategy is supported by ongoing innovation in headless/head-optional approaches for experience delivery. Customers can utilise capabilities for ReactJS- and JavaScript-based front-end frameworks.
  • Sitecore has been investing in exploiting Microsoft-based, ML-driven personalisation at scale. This is in addition to existing personalisation capabilities in Sitecore Experience Database (xDB).
Sitecore’s unified digital experience platform enables the world’s smartest brands to create compelling digital experiences that build more intimate relationships and cultivate loyal, lifetime customers. Industry-leading content management and comprehensive digital marketing tools - including analytics, personalisation, automation, machine learning, and omnichannel delivery - are seamlessly integrated with a central repository of real-time, multichannel customer experience data, culminating in the industry’s most versatile digital marketing platform.

“Digital experience platforms are quickly becoming the strategic foundation on which organisations deliver customer experiences that differentiate their brands,” said Mark Frost, CEO at Sitecore. “We see content management as the centrepiece of a versatile digital experience platform and believe Gartner’s assessment confirms that our strategy and continued pace of innovation has put Sitecore in the strategic centre of our customers’ martech stack.” 

Find out more about how the Sitecore Digital Experience Platform can benefit your organisation by contacting Lake Solutions today.

Article Details

Ian Jepp
14 May 2019