Mobile on the go

When developing a new website, many organisations primarily think about how it will look on a PC – as they tend to be at work making those sort of decisions, sitting in front of their screen. But, when we’re working with clients, we highlight the importance of developing a site which is accessible and viewable across a variety of platforms.

According to recent figures from the Office for National Statistics (ONS), 78 per cent of adults now use mobile phones or smartphones to access the Internet and a similar number, 77 per cent, access the Internet ‘on the go’ using a mobile phone, smartphone, laptop, tablet or handheld device. 

In 2018, the most common type of device used to access the internet ‘on the go’ was a mobile phone or smartphone at 72%. This has risen by 19 percentage points since 2013, from 53%. Other mobile devices used to access the internet ‘on the go’ were far less popular, with only 27% of adults using a tablet, closely followed by a laptop at 23%. 

People expect a lot from their devices when they are out and about. In fact, according to figures shared recently by Sitecore, a huge 85 per cent of Internet users expect the mobile version of a website to be faster than the desktop. This again highlights the importance of creating websites which deliver across all platforms, with a particular focus on mobiles. 

Delivering content across all these platforms can seem like a huge undertaking, which is why Headless CMS is increasing in popularity, as it gives marketers the ability to write content once and have it distributed across all channels. 

Pioneered by Sitecore, headless architecture has made the audience experience smoother and quicker - by moving all the rendering to the devices and streamlining the back end. 

The hybrid headless CMS architecture of Sitecore Experience Manager 9 sees Sitecore’s CMS uniquely designed from the ground up for the modern, multichannel world. Its architecture allows marketers to deliver personalised content and developers to work with familiar tools to seamlessly deliver it on any device. 

The marketer simply composes the page, sends it off for approval, and then the page is ready for delivery to any type of mobile app, web page, or internet-connected device. The front-end developer can either consume the whole page created by the marketer or cherry-pick parts of it before choosing how it’s rendered.

Sitecore gives front-end developers the freedom to use the tools they want to deliver audiences a great user experience, while marketers stay in control of the content.

To discover how Sitecore can deliver a website which delivers across all platforms, call us today.

Article Details

Ian Jepp
03 June 2019